Chivas
Top Bars and Restaurants Guide
Mini-booklet featuring Top Bars and Restaurants across the country given to consumers at Chivas events.
Strategic Focus
Consumer Promotion, Event Marketing, Promotional Tool
Client Objectives
- Reach the target audience, males age 35-55, and inform them about Chivas and the broad range of drink recipes using Chivas.
- Give consumers a fun premium supporting the 2004 Chivas branding campaign, "Chivas Life"
- Provide a premium that is portable and can fit in a wallet
Zagat Solution
- Zagat produced a custom guide comprised of popular bars and restaurants in major cities across the country to support the Chivas brand and appeal to the target Chivas audience
- The mini-guides contain Chivas drink recipes to reinforce the various ways people can enjoy Chivas
- The unique 2 5/8 X 3 1/2 inch size was specially designed for Chivas to meet their objective of portability
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