Time Warner
Time Warner Center Guide
In an effort to revive the Columbus Circle area and drive tourism, the Time Warner Center (TWC) created a customized Zagat guide featuring directions, maps and floor plans as well as restaurant and store listings for those visiting this landmark destination.
Strategic Focus
Marketing Tool, Promotional Tool
Client Objectives
- Establish Time Warner Center (TWC) as an unparalleled neighborhood resource and a landmark destination in New York City
- Promote an experience in which consumers can dine, shop and be entertained in one unique environment
- Highlight the cultural importance of the revitalized Columbus Circle area and drive tourism
Zagat Solution
- For three years, Zagat created a custom mini-guide to TWC featuring Shops, Gourmet Markets, Restaurants, Nightlife, Attractions and Services
- Provided consumers with the ultimate TWC resource including subway map, directions to Columbus Circle, floor plans and attractions
- Guide was sent via direct mail to promote TWC as the unrivaled destination for a world-class retail and cultural experience, as well as acting as the Center's brochure available at the Information Desk
- Provided a valuable resource to be used as event premiums, concierge takeaways and holiday promotions, which are retained and referenced year-round
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