Yves Saint Laurent
The Parisienne Experience
To promote the launch of Yves Saint Laurent’s new fragrance,
Parisienne, Zagat created a print guide to restaurants and nightspots with a French feeling in select U.S. markets.
Strategic Focus
Event Marketing, PR Tool, Promotional Tool
Client Objectives
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Create a French-inspired marketing tool to promote the launch of Yves Saint Laurent’s new fragrance, Parisienne
Zagat Solution
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Produced a custom Zagat guide highlighting Zagat-Rated French restaurants and French-themed nightlife spots in select markets to help consumers create their own “Parisienne” experience
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Guide featured Parisienne-product imagery and included customized pages highlighting Yves Saint Laurent’s marketing message
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Yves Saint Laurent distributed the guides to press and other attendees of the fragrance’s launch events and parties
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