CBS
The Ex List Guide
To promote CBS's new show The Ex List, Zagat created a custom pocket guide with handpicked establishments that highlighted themes that corresponded with the show.
Strategic Focus
Guerrilla Marketing Tool, Marketing Tool
Client Objectives
- Create a unique marketing tool to promote CBS's new show The Ex List
- Utilize existing themes from the show to create an interesting, useful marketing tool that will engage consumers and resonate with the target demographic; 18-30-year-old females
Zagat Solution
- Produced a custom 32-page pocket guide to restaurants and nightlife in Los Angeles and New York
- Zagat handpicked establishments that highlighted themes from the show including Singles Scenes – Whether you're looking for The One...or The Next One, Velvet Rope Clubs – Sure to impress...as long as you can get in and First Dates – To get the mood right, whether you're connecting or reconnecting
- Distributed by street teams in Los Angeles and New York as part of a CBS guerrilla marketing program
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