Zenrin
Telematics Content Licensing
To distinguish its product, Zenrin incorporated Zagat's iconic survey-based content into their in-car navigation software, helping drivers make informed decisions about where to eat and how to get there.
Strategic Focus
Advertising tie-in, Content Licensing, Customer Retention
Client Objectives
Enhance and differentiate Zenrin’s product offerings by providing comprehensive, premium point-of-interest content
Zagat Solution
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For over six years, Zenrin has incorporated Zagat’s iconic, survey-based content into their in-car navigation software, allowing drivers to easily locate Zagat-Rated property listings, ratings and reviews through the device’s display screen
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Zenrin software featuring Zagat content is currently offered in Acura, Infiniti, Honda and Nissan vehicles, amongst others
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Zagat’s content is seamlessly integrated into the device’s user interface, allowing users to make more qualified searches, get directions, automatically dial a restaurant for reservations and more
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Zagat has been recognized as a key selling feature and as a result has been prominently featured in television commercials, brochures, print ads and other marketing material for Acura
What We Offer
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