Sprint
Experience Super Bowl XLIV South Florida Style
To enhance Sprint's sponsorship of Super Bowl XLIV, Zagat produced a custom guide that included Zagat Ratings and Reviews for hotspots in the Miami area, advertising inserts and a page for player autographs to be handed out on-site.
Strategic Focus
Brand Awareness, PR Tool
Client Objectives
- Enhance Sprint's Sponsorship of Super Bowl XLIV on-site throughout Super Bowl weekend
- Drive traffic to Sprint's NFL Mobile Live
Zagat Solution
- Built a Pocket Guide with Zagat Ratings and Reviews for restaurants and nightspots in the South Florida area that would resonate with Super Bowl fans, from steakhouses and sports bars to swanky celebrity hot spots
- Customized insert pages to promote information for the NFL Players LIVE! Phone-a-Friend events
- Guides to be distributed by the NFL host committee at airports, player appearances at Sprint stores and other Sprint-sponsored events
- Added value throughout the NFL playoffs by including listings for sports bars and places to watch the game
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