Sprint
Tailgating to Touchdowns Guide
To enhance Sprint's sponsorship of Super Bowl XLIII, Zagat produced a custom guide that included Zagat Ratings and Reviews for the Tampa area, advertising inserts and a page for player autographs to be handed out on-site. Additionally, Sprint licensed content to be featured on the NFL Mobile Live application.
Strategic Focus
Brand Awareness, PR Tool
Client Objectives
- Intensify Sprint's Sponsorship of Super Bowl XLIII on-site throughout Super Bowl weekend
- Drive traffic to Sprint's NFL Mobile Live
Zagat Solution
- Built a Pocket Guide with Zagat Ratings and Reviews of the top steakhouses and sports bars near the Raymond James Stadium in Tampa Bay
- Customized insert pages to promote Sprint's new HTC Touch Diamond and Sprint's NFL Mobile Live application
- Licensed Zagat restaurant content for the NFL Mobile Live application in 30 NFL markets
- Added value throughout the NFL playoffs by including listings for sports bars and places to watch the game
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