TD Bank
Spotlight on Newark Restaurants Guide
To bring attention to the rebranding of TD Bank from Commerce Bank and highlight Newark as a fine-dining destination, Zagat produced a wallet-size guide with custom marketing pages and a foldout map.
Strategic Focus
Brand Awareness, Marketing Tool
Client Objectives
- Increase awareness of restaurants in Newark, NJ
- Redefine the city as a fine-dining destination
- Elevate the profile of Newark Restaurant Week by aligning the event with the Zagat brand
- Enhance the value of Restaurant Week sponsorships with a valuable logo placement and branding opportunity
- Highlight rebranding of TD Bank from Commerce Bank and include branch locator map
Zagat Solution
- A custom wallet-size guide to Zagat-Rated restaurants in Newark
- Unique marketing pages with the branding and logos of the main Restaurant Week sponsors
- A branded, customized, foldout map of all of the participating restaurants
- Distribution by the City of Newark at Restaurant Week local press events and sporting events
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