Clinton Foundation
Spotlight on Harlem Guide
To help stimulate patronage of restaurants, bars, museums and other cultural landmarks in Harlem, and promote Harlem Week, Zagat partnered with Bill Clinton and the William J. Clinton Foundation to create a unique marketing program featuring the first-ever Zagat guide to Harlem. A press event helped launch the guide and they were distributed during Harlem Week festivities, at major Harlem Attractions (e.g., Churches, Restaurants etc.) through sponsors and online at www.clintonfoundation.org.
Strategic Focus
Advertising tie-in, Marketing Tool, Promotional Tool
Client Objectives
- To build awareness and help stimulate patronage of restaurants, bars, museums and other cultural landmarks in the flourishing Harlem community
- Generate buzz and promote Harlem Week – a monthlong celebration of the neighborhood’s history and arts
- Allow sponsors to prominently show their support of the community
Zagat Solution
- Partnered with Bill Clinton and the William J. Clinton Foundation to create a unique marketing program featuring the first-ever Zagat guide to Harlem
- Zagat developed a custom 64-page Pocket Guide that included over 150 Zagat-Rated Restaurants, Nightlife, Shopping, Gourmet Food/Entertaining, Attractions and Other Neighborhood Highlights, north of 96th Street from river to river
- Guide contained valuable information including introductory letters from President Clinton and Congressman Charles B. Rangel as wells as the history of Harlem and its Recent Renaissance
- Third-party sponsors of the guide, including Carver Bank, Empire Development Corp., Harlem Chamber of Commerce, UMEZ and Citibank received prominent logo placement within the guide
- The ABC network filmed a walking tour of Harlem, guided by Tim Zagat
- Celebrated the launch of the guide at a press event attended by President Clinton, Clinton Foundation officials, Tim and Nina Zagat and other sponsors
- Guides were distributed during Harlem Week festivities, at major Harlem Attractions (e.g., Churches, Restaurants etc.) through sponsors and online at www.clintonfoundation.org
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