Starwood
SPG Digital Co-branding
As part of its award-winning Preferred Guest program, Starwood was looking for a loyalty gift to give to its members that would reinforce the Starwood brand. Customized web site subscriptions to ZAGAT.com not only accomplished this but also provided the opportunity to market special programs to its members all year long in a compelling and relevant way.
Strategic Focus
Brand Awareness, Loyalty Reward
Client Objectives
- Give Starwood Preferred Guests a memorable gift that also reinforces the Starwood brand
- Give a high-quality gift befitting the award-winning SPG program (Freddie Award winner for best frequent traveler program 4 years in a row)
Zagat Solution
- Provided SPG members with a subscription to a co-branded version of ZAGAT.com
- Gave client an opportunity to market special programs to its members all year long
- Received a 28% conversion rate from the direct mail cards sent out with the promotion code to people who went online and redeemed their gift
What We Offer
Learn about our products and services and see how we can serve your business.