Nike
Run NYC Guide
Zagat created a custom pocket guide to promote Nike's "Run NYC" program. The guide contained insert pages with custom maps, Nike Runners' Stations and Zagat content along select race routes.
Strategic Focus
Brand Awareness, Event Marketing, Marketing Tool
Client Objectives
- Promote the Nike "Run NYC" program, the "Run NYC" Half Marathon and training runs leading up to the big race
- Provide a helpful, fun and eye-catching resource for participating runners while creating maximum brand impact
- Highlight Nike Runners' Stations along Manhattan race routes where runners can receive running necessities and information on Nike products
Zagat Solution
A one-of-a-kind pocket guide to establishments for runners, race information and race routes.- Zagat Ratings and Reviews for establishments along select Manhattan race routes that met the criteria for Carb Loading, Quick Fixes, Post-Run Brunch and Post-Run Drinks
- Color maps of each area plotted with race routes and establishments
- Color pages with Nike "anthems" to motivate runners to "Run like the City"
- Guides were distributed at Nike Runners’ Stations and various Jamba Juice locations in exchange for a donation to select Nike charities
Related Products
What We Offer
Learn about our products and services and see how we can serve your business.