MGM Mirage
Restaurants and Nightlife Guide
Zagat created a custom booklet given out to MGM hotel guests exclusively containing MGM restaurants and nightspots. The booklet won an award for "Informational Printing" from Association of Graphic Communication. Due to popularity, the marketing program has continued into its second year and expanded to include a Nightlife section. "Using the Zagat content was a great way to cross-sell MGM Mirage restaurants, nightlife and entertainment. We are enjoying the benefits of a wildly successful program," said Tom Evans, MGM Mirage's Director of Corporate Projects.
Strategic Focus
Brand Awareness, Cross Sell Tool
Client Objectives
- Cross-sell restaurants and nightlife in all 5 of the MGM Mirage Las Vegas hotels
- Leverage Zagat review credibility in restaurant and nightlife categories
Zagat Solution
- Created a unique, customized booklet that exclusively contains MGM restaurants and nightlife spots
- Included ads for MGM Mirage nightclubs, shows and attractions
- Selected Zagat's burgundy color to leverage Zagat brand credibility
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