Diet Coke
Refreshing Restaurants, Nightlife & Hotels
Integrated print and online consumer campaign that supported Diet Coke's "Refresh Your Life with Style" promotion.
Strategic Focus
Content Licensing, Promotional Tool
Client Objectives
- Create an integrated campaign that emphasizes Diet Coke’s positioning to a targeted demographic of trendsetters
- Promote establishments serving Coke products, build establishment relationships and increase on-premise sales
- Provide valuable information to the target audience that they would likely hold onto
Zagat Solution
- Zagat produced a 128-page guide promoting establishments serving Diet Coke and deemed Most Popular by the target demographic in 12 markets
- A Diet Coke branded microsite was created at ZAGAT.com featuring a free selection of Zagat Ratings and Reviews and a link to DietCoke.com
- A fixed ad placement on the ZAGAT.com homepage also linked to DietCoke.com to drive traffic
- A searchable list of “Refreshing” Zagat-Rated establishments was made available at DietCoke.com to reinforce brand positioning and drive repeat traffic to the Diet Coke Website
What We Offer
Learn about our products and services and see how we can serve your business.