North Fork Bank
NYC's Most Popular Restaurants Guide
Sturdy, laminated foldout map containing North Fork Bank's branch locations and product information along with Zagat restaurant content. North Fork Bank said "the branch locator map has proven to be an effective vehicle for communicating with our customers."
Strategic Focus
Direct Mail Promotion
Client Objectives
- Communicate recent branch expansion to NYC client base
- Promote and cross-sell Business and Personal Banking product lines
- Provide information in an innovative way that ensures customers retain information
- Make North Fork branches and ATMs “first choice” in a crowded, competitive market
Zagat Solution
- Incorporated North Fork’s product and marketing information into a sturdy, laminated foldout guide
- Included NYC’s 50 Most Popular Restaurants, branch/ATM locator map with phone numbers, bank product information
- Distributed to customers on-site
What We Offer
Learn about our products and services and see how we can serve your business.