Little, Brown & Company
Michael Connelly's Los Angeles Guide
To promote Michael Connelly's new novel and drive traffic to the Little, Brown & Company Booth at BookExpo America, Zagat created a custom guide that included excerpts from his previous novel and an insert showcasing the author.
Strategic Focus
Brand Awareness, Marketing Tool
Client Objectives
- Create a unique marketing vehicle to drive traffic to the Little, Brown & Company booth at BookExpo America
- Promote the release of Michael Connelly's new novel The Brass Verdict
- Elevate awareness of the author's series of 18 murder mystery books
Zagat Solution
- Produced a custom 48-page pocket guide to restaurants, nightlife and attractions in Los Angeles, which were also featured in Michael Connelly's mystery novel
- Included a customized 14-page insert to raise awareness about the author with teaser excerpts from Michael Connelly's previous novels, a letter from the author educating attendees how the establishments in the guide were chosen and welcoming attendees to the BookExpo
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