Mercedes-Benz
Mercedes-Benz E-Class Campaign
To help build brand awareness for the Mercedes 2010
E-Class, Zagat created an extensive
online campaign to engage an affluent targeted audience.
Strategic Focus
Advertising tie-in, Brand Awareness, Promotional Tool
Client Objectives
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Create an online campaign to reach and engage an affluent, targeted audience
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Build brand awareness and affinity for the all-new 2010 E-Class
Zagat Solution
- Zagat created the first-ever golf micro-site on ZAGAT.com featuring ratings and reviews for top-rated golf courses across the country - sponsored by Mercedes E-Class
- Incorporated engaging content that resonated with an affluent audience of lifestyle enthusiasts, including golf tips and relevant articles from Golf Digest
- Micro-site was complemented by an extensive ZAGAT.com campaign, which included a prominent homepage call-out, dedicated e-mail, cobranded run-of-site ads, social media mentions and Zagat buzz e-newsletter placements
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