Sports Museum of America
Lower Manhattan Neighborhood Guide
To promote the museum as a tourist destination, Zagat produced a custom mini-guide covering restaurants, nightlife spots and hotels in the surrounding area of the museum's Downtown Manhattan location.
Strategic Focus
Marketing Tool, Promotional Tool
Client Objectives
- Promote Sports Museum of America as a tourist destination in Manhattan and educate consumers about the surrounding area
- Create a unique marketing tool for distribution at the Sports Museum hospitality tent, the U.S. Open and the information desk at the museum
- Add value to corporate sponsorships by positioning partner logos on the back cover of the guide
Zagat Solution
- Produced a custom 16-page mini-guide to restaurants, nightlife, shopping, attractions and hotels in Downtown Manhattan
- Selected a variety of Zagat-Rated establishments in close proximity to the museum and emphasized the growth and development of the area
- Included customized four-color inside covers, museum highlights, information about SMA's partner organizations and a map of the Downtown area
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