The New York Jets
The New York Jets: Home Food Advantage
To promote the grand opening of the New Meadowlands Stadium and highlight its unique culinary offerings, Zagat conducted a custom survey of Jets players and fans to create a guide to the stadium’s concessions.
Strategic Focus
Loyalty Reward, Promotional Tool
Client Objectives
- Generate excitement around the grand opening of the New Meadowlands Stadium, highlighting the Jets’ “Home Food Advantage” program
- Leverage Zagat’s powerful brand to distinguish the stadium’s unique, regionally inspired and locally purveyed culinary offerings
- Provide season-ticket holders with a valuable game-day tool reference to help navigate the new stadium that will be appreciated and referenced frequently throughout the season
Zagat Solution
- Utilizing our signature surveying methodology, Zagat conducted a survey of Jets players and fans to create a special-edition Zagat guide to the New Meadowlands Stadium, featuring signature Zagat ratings and reviews for the stadium's food offerings
- Incorporated insert page, which included messaging from the team, stadium and seating charts, and recognition of key stadium sponsors
- Guides were distributed as an exclusive premium to Jets season-ticket holders
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