Pfizer
Healthy Dining Guide
Zagat produced a custom guide featuring healthy options while dining out to promote the "Healthy Strides" activity program. Establishments were highlighted in each of the 12 markets where Pfizer offices are located. The guide also included information and tips for a healthy lifestyle.
Strategic Focus
Employee Communications Tool
Client Objectives
- Provide a resource to help Pfizer employees make healthy choices when dining out and staying healthy when traveling on business
- Promote Pfizer's "Healthy Strides" activity program by driving traffic to the Healthy Pfizer website
- Emphasize Pfizer's commitment to their employees' health by encouraging Pfizer employees to adhere to a healthy lifestyle
Zagat Solution
- Zagat produced a 96-pg custom guide to Healthy Dining options in 12 major markets where Pfizer offices are located
- Zagat editors contacted top-rated establishments in each market to list the chef's suggested healthy menu options
- Guide contained insert pages of tips for healthy dining to further endorse the brand’s "Healthy Pfizer" campaign
- Inside back cover devoted to promoting the "Healthy Strides" activity program encouraging employees to visit the Pfizer website for exercise tips
What We Offer
Learn about our products and services and see how we can serve your business.