Fortunoff
From “Yes” to “I Do” Your Wedding Celebration Guide
To help promote Fortunoff’s Wedding & Gift Registry at Bridal Trunk shows, Zagat created a mini-guide with Zagat-rated venues to celebrate wedding-related occasions such as engagement parties and Marketplace listings such as caterers and florists as well as beautiful hotels for honeymooning.
Strategic Focus
Brand Awareness, Promotional Tool
Client Objectives
- Promote Fortunoff’s Wedding & Gift Registry at their weekly Bridal Trunk shows
- Establish Fortunoff as the destination for great wedding gifts, unparalleled selection and quality service, thereby increasing sales
- Promote Fortunoff’s “DreamClub” Rewards card
Zagat Solution
- Zagat produced a custom, 32-page mini-guide used as a take-away at Fortunoff Bridal Trunk shows
- The guide included Zagat-Rated venues to celebrate wedding-related occasions such as engagement parties, Marketplace listings such as caterers and florists as well as beautiful hotels for honeymooning
- “Top 10 reasons to register at Fortunoff” as well as an ad promoting the DreamClub Rewards card were included in the guide to increase sales
- By combining valuable Zagat content with pertinent store information, in a format that users would retain, Fortunoff established itself as the ultimate wedding authority
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