Showtime
Dine Like a Borgia
To promote Showtime's new original series, The Borgias, Zagat created an online restaurant guide to Dine Like a Borgia, supported by a robust digital campaign.
Strategic Focus
Advertising tie-in, Consumer Promotion, Marketing Tool
Client Objectives
• Design an integrated digital campaign to promote Showtime’s new original series, The Borgias, prior to the show’s premiere
• Create relevant, original content closely aligned with the series' storyline to engage online users
Zagat Solution
- Zagat created a custom digital restaurant guide designed to spread virally online, featuring Italian “Food to Die For” in Chicago, Los Angeles, New York City, San Francisco and Rome
- The program was supported with a geo-targeted ZAGAT.com and Zagat mobile ad campaign, two-week content sponsorship of all Italian restaurants on ZAGAT.com, Buzz blog editorial coverage and social media outreach
- Showtime utilized Zagat’s restaurant selections to create a Borgias Badge on Foursquare-users can unlock the badge by checking into any of the venues highlighted in the guide
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