Naya
Dine Green Guide
To promote Naya’s new 50% post-consumer recycled bottle, Zagat created a custom wallet guide in partnership with the Green Restaurant Association (GRA), which included Zagat-Rated restaurants that are Certified Green. Guides were distributed to NYC consumers at concerts, street fairs, farmer’s markets, health and green expos and other locations throughout the summer.
Strategic Focus
Brand Awareness, Guerrilla Marketing Tool
Client Objectives
- Create a practical, fun and effective marketing tool promoting Naya’s new 50% post-consumer recycled bottle
Zagat Solution
- Produced a custom guide in partnership with the Green Restaurant Association (GRA), which included Zagat-Rated restaurants that are Certified Green
- Guide was printed on 100% post-consumer recycled paper, processed chlorine-free
- Included a map and information about the GRA to communicate what it means to be Certified Green
- The small format was easy for consumers to carry with them and use frequently as a reference
- Guide was distributed to NYC consumers at concerts, street fairs, farmer’s markets, health and green expos and other locations throughout the summer
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