WellPoint
Custom Survey Program
In the first-ever survey of its kind, Zagat worked with WellPoint to create a survey of physician ratings that empowered members to make informed healthcare decisions. The survey was available to over 25 million members and the results were obtainable free of charge on all WellPoint member websites.
Strategic Focus
Brand Awareness, Customer Retention
Client Objectives
- Enable WellPoint consumers to make informed decisions about health care
- Provide members with objective, comprehensive physician ratings from a trusted third party source in a familiar format
- Facilitate peer-to-peer interaction
- Differentiate WellPoint from its competitors, especially as related to consumer information
Zagat Solution
- Ongoing survey on WellPoint websites displays consumer ratings of physicians
- Consumers review their experiences based on Trust, Communication, Availability and Environment, and note whether or not they’d recommend the physician
- Members may also share their specific experiences by adding comments; comments can also be rated based on usefulness
- Survey available to over 35 million members
- Results available free of charge on all WellPoint member websites
- Members able to base their health care decisions on peer experiences and to share their own experiences
What We Offer
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