Sony Ericsson
Best of The WTA Tour Guide
WTA and Dubai Duty Free partnered with Zagat to create a valuable resource for those attending the Sony Ericsson WTA Tour, offering commentary from WTA players, restaurant ratings and reviews and a schedule of tour dates and locations. Both WTA and Dubai Duty Free licensed Zagat content for use on their websites.
Strategic Focus
Marketing Tool
Client Objectives
- Offer WTA fans from around the world a valuable resource for places to shop and dine during the Sony Ericsson WTA Tour
- Enhance Dubai Duty Free's Sponsorship of the WTA Tour
- Increase awareness and drive traffic to the Dubai Duty Free website
Zagat Solution
- Surveyed WTA players on their favorite places to shop and dine on tour and produced a custom guide to shopping and restaurants in 26 global markets
- Guides were distributed at events along the tour and included Zagat restaurant ratings and reviews, tour schedule and WTA player comments on favorite locations for shopping and dining
- Licensed Zagat content for use on the WTA and Dubai Duty Free websites to provide fans with an interactive experience
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