Barbados Tourism Authority
Best of Barbados Guide
Zagat created an integrated marketing program for the Barbados Tourism Authority including the first-ever custom Zagat survey of a Caribbean destination. The program consisted of the Best of Barbados guide, exposure on ZAGAT.com and PR events to promote Barbados as the top vacation destination in the Caribbean. The Barbados Advocate noted "Tourism officials in attendance all agreed that the creation of a Zagat guide for Barbados places the island's tourism product in the upper echelons of the industry."
Strategic Focus
Marketing Tool
Client Objectives
- Elevate the level of Barbados to a world-renowned, "best-in-class" vacation destination
- Encourage tourists to select Barbados as their premier Caribbean destination thereby growing the island's tourism industry
- Promote the quality of local establishments and recognize their value to the economic well-being of Barbados
Zagat Solution
- Zagat conducted a custom survey of Barbados Restaurants, Nightlife, Attractions and Golf Courses for inclusion in a 64-page Pocket Guide for use in tourism marketing
- Events were held in Barbados and NY to launch the guide and garner P.R. attention worldwide for Barbados
- Tim and Nina Zagat presented awards to local establishments that received top honors
- Barbados content is displayed on ZAGAT.com for maximum exposure to a targeted audience
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