Silverstein Properties
7 World Trade Center Neighborhood Guide
Silverstein Properties used customized Zagat neighborhood guides to drive prospective tenants to rent in the 7 World Trade Center building by highlighting the burgeoning surrounding area. The New York Observer noted "the 192-page guide is a brilliant marketing stroke."
Strategic Focus
Advertising tie-in, PR Tool, Promotional Tool
Client Objectives
- Announce Silverstein Properties' move to the newly reopened 7 World Trade Center building
- Create a demand for commercial rental properties within the building
- Promote the growth of area establishments and reemphasize Downtown New York's importance within the city landscape
Zagat Solution
- Zagat produced a custom 192-page Downtown guide highlighting restaurants, nightlife, shopping, marketplace and attractions within the 7 WTC area
- The guide included numerous maps plotted with key establishments as well as a timeline highlighting local New York hot spots and interesting historical facts
- The guides were used to promote the building and its neighborhood to prospective tenants, and sent as gifts to Silverstein Properties' clients
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